As more and more people start using the internet on a regular basis, having a business website is essential. A website is the modern-day business card for most companies. It show’s your portfolio, markets your service, and gives people an easy way to get in touch with you for your services. In this week’s blog post, we’re going to talk about easy construction website solutions to implement on your business website.
1. Your Portfolio
In an earlier post, we stressed the importance of having a good word of mouth marketing strategy. One of the best things you can do to encourage word-of-mouth marketing is to do good work simply. That work should be documented every step of the way so you can make a beautiful portfolio on your website. The sky is the limit with your online portfolio. Your past work is likely going to be one of the biggest decision factors when clients are thinking about hiring you for their next project. Here are two companies that have put together beautiful portfolios for you to consider:
2. A Way to Capture Leads
Many business owners understand the concept of attaining and converting leads, but many do not put it into place on their websites. You may not think collecting leads through your website is appropriate for the construction jobsite to capture more leads.
- Set up a lead capture form and collect emails. Email marketing is one of the most popular ways to connect with leads online. You can just set up a lead capture form on your website asking for emails from potential customers. Take this further by offering potential leads a PDF or download. If your site visitors get something of value from you, they are far more likely to give you their information. See the image below for an example of this.
3. Optimized Landing Pages
When you take out an ad in the yellow pages or do a radio ad you are usually targeting a particular audience, a website is no different. For example, a plumber may have multiple types of customers. They could be looking for new construction projects, or they could be looking to do house repairs, or maybe they are interested in remodels only. It’s important to segment your different types of customers and create landing pages that speak to them. These landing pages can also be used to improve any paid ads you might be using to drive traffic to your website.
4. SEO Optimization
SEO stands for search engine optimization and put simply, it’s about using the right words on your website to bring in more traffic to your website. There are many opinions on the proper way to do SEO, but one of the biggest things you can do to improve your SEO is to optimize your pages for the right keywords. With construction being a service industry. The most important keywords for your business are “the service your company offers” + “Your local geographic area.” Going back to the plumbing example, you would want to optimize your website for keywords like Salt Lake City plumber or plumbing contractor Salt Lake City. This might sound complicated, but most of these changes can be made on your site in less than an hour. Having properly optimized keywords and titles on your site can do wonders for increasing your local organic traffic. To learn more about SEO for construction, check out Contractor Dynamics.
5. Website Analytics
With any marketing, you want to know if you’re making more money than you’re spending on marketing. It’s important to have the proper analytics software installed on your website to track your website visitors and their behaviors and the return on investment you are getting from any website marketing. Fortunately, Google has a great program called Google Analytics that’s free. With Google Analytics you can track things like:
- How many visitors came to your website for a set period, and what website did they come from.
- How many visitors achieved a certain type of behavior, such as filling out a lead capture form we discussed above.
- How long your visitors stay on your website.
- Which pages are most visited
- Much, Much More….
While Google Analytics is something you should have installed on your website from the beginning, you should also look into other analytics and tracking software depending on what type of marketing you’re going to be doing. Even if you decide to hire a professional to take care of all this for you, you’ll want to ensure everything is tracked and you can see a return on investment every month.
